FilmNatives Filmworks & MichelAngelo Productions
Growing a Film Mentorship Program's Digital Reach
The First Features Project needed visibility for its slate of Nigerian films on Prime Video. We ran content, SEO, email, and paid campaigns that pushed every release to the top of the chart.
Digital MarketingSEOEmail MarketingPaid Media
30%
Increase in viewership during the campaign
300%
Increase in social media engagement
43%
Email open rate, above industry average
17%
Increase in organic search traffic
18%
Increase in ad conversion rate
30%
Reduction in cost per click
Content, SEO, email, and paid media worked as one system. Every film under the program reached peak viewership and the number-one spot on Prime Video's Top Movies Chart.
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